Atrial fibrillation may represent a huge growth opportunity for cardiovascular marketers.
A new report estimates that the AF market is estimated to reach $4.1 billion by 2015.
AF-related market growth is being spawned primarily by an uptick in therapeutic treatment choices, including:
- anticoagulants
- catheter ablation
- implantable devices
- cardioversion and
- surgical ablation.
The ablation catheter market alone is estimated to cap a compound annual growth rate of 13 percent. Upcoming steerable diagnostic EP catheters equipped with mapping technology will also add to higher price tags compared to non-mapping catheters. And anticoagulant drug development is projected to continue to rise exponentially.
As we all strategize about competitive advantages, it seems that AF expertise can play a key role. An audit of recent advertising campaigns shows many hospitals focusing on AF.
For example, the University of Kansas Hospital has implemented Yoga My Heart, a clinical trial aimed at discovering whether yoga is a potential treatment for abnormal heart rhythms. This study has been a focus of both print and broadcast advertising
I think this is a great example of integrating innovative service line programming into cardiovascular marketing content. Do you have other examples to share?
Posted by Julie Robinson 
