Timeline for Facebook brand pages is here.
Timeline on personal Facebook pages has certainly received mixed reviews. Personally, I like it, and I feel like most of the naysayers are just reacting to the challenge of change. From a visual standpoint, Timeline offers a lot of branding opportunities that are far superior to the traditional page.
Regardless of when your brand page makes the shift, I think this post from B2C Community offers some great tips to start the preparation process.
1. Get the Timeline for your personal profile if you haven’t done it yet. Familiarizing yourself with how it works will shorten the learning curve for your business page.
2. Start planning – Think about elements from your current page that should migrate to the new look. Use it as an opportunity to reinforce your brand message.
3. Think visually – A big difference between the Timeline and the old wall interface is the emphasis on images. The main piece of “real estate” is the large cover photo at the top, but images are featured throughout. You might need to augment your Timeline with some new photos. Again, make sure the images are consistent with your brand image and that they reinforce marcom campaign efforts.
4. Think historically –Timeline essentially functions as an online scrapbook, and it makes it easy to tell a historical story. For an organization that has been around for awhile, it offers an interesting opportunity to capitalize on your history. If you have old photos you might want to include, start gathering and scanning them now.
5. Think live media –If you’re not already using video, the Timeline transition would be a great time to try it. Anything you can do to make your page more active and dynamic will lead to more engagement.
6. Content is still king – Don’t think the plethora of Timeline’s images can make up for weak content. Continue to post interesting articles, blog entries, health tips and more. Think of your page as a clearinghouse for everything your audience needs to know about cardiovascular health.
7. Expect the unexpected, and be prepared to run on the fly – It’s impossible to predict exactly how Timeline for businesses will work. Some are predicting that third-party apps, which currently reside on custom tabs on the left hand side will end up in boxes near the top, just like on our personal profiles. If that’s the case, this opens up new opportunities for exposure. At this point, we also don’t know if the Timeline layout will be conducive to custom landing pages.
8. Explore – Look around to see how other brands are using the Timeline, and get ideas about what might work for you.
9. Avoid hand wringing – Don’t stress about Timeline, and don’t avoid it. Switch over as soon as you can. Early adoption will lend credibility to your brand’s savvy. Coming off as a Facebook laggard sure seems inconsistent with being a strong, innovative cardiovascular brand.