Increasing website visibility in organic search results is increasingly critical for patient acquisition.
Don’t get me wrong. I’m all for smart PPC campaigns. However, research has shown the vast majority of Internet users click on organic search results before they click on a sponsored link. We recommend our clients optimize their sites for organic search first and then allocate appropriate budget dollars for paid search.
I recently saw a great post with 5 tips to consider for boosting website traffic:
Use online press releases to generate buzz.
- Post a link to your release on targeted social media sites, e.g., Facebook, Twitter, LinkedIn groups and relevant blogs.
- Investigate free distribution services such as PRlog.org and Free-press-release.com.
Develop an inbound link strategy.
- Display a list of reciprocal links to industry sites, health information sites and relevant blogs.
- Contact these sites to see if they’d be willing to swap links with you—a link to your site for a link to theirs
Contribute to high-quality content directories that will link back to your site.
- Upload relevant editorial to directories such as eZinearticles.com, ArticlesBase.com and Goarticles.com. There are also many more niche directories that focus on health topics.
- This is a great way to repurpose newsletter copy, for example, and establish an inbound link to your site.
- There is also a syndication opportunity, as third-party sites may come across your article when doing a Web search and republish your content on their own websites. “
Incorporate your your top 10 to 15 keywords and variations of those words into the copy on your site.
- Search engines crawl Web pages from top to bottom, so your strongest keywords should be at the top with the least relevant at the bottom on both homepages and sub-pages.
- Include key words in your title tags (the descriptions at the top of each page) and meta tags. Your alt tags/alt attributions (images) should have relevant descriptions, as well (Your web partner or internal IT resource should be able to help with this).
List your site in online directories by related category or region.
- More prospects searching specifically for heart-related will find you.
- Some directories have a nominal fee. But there are many other directories and classified sites that are free and can be targeted by location and product type.
If you decided to implement any of these strategies, remember to monitor results over time through Google Analytics or whatever you use to measure site traffic. Results of organic search initiatives can take time to fully play out, but watching monthly numbers over the course of several months should show progress.