About The Main Artery
Differentiating your brand is a constant challenge. With the ever-changing landscape in today’s marketing communications environment, it can be hard to keep up and know where to focus.
The Main Artery gets to the heart of cardiovascular marketing and will share opportunities, tools and guidance to gain attention and make a positive impact on your program. With the support of a strong agency team, I have led campaigns for regional and national clients ranging from specific service-line messages to comprehensive branding efforts. This experience, ranging from hospitals and health systems, to payers and technology providers, has given me a unique perspective on industry challenges.
I believe we all get smarter through shared knowledge, and I would love to hear about strategies that are working for you.
About Julie Robinson
I am Chief Operating Officer at Kuhn & Wittenborn, an integrated marketing communications firm.
For more than 20 years, I’ve had the privilege of working with clients in a wide range of industries — along the way, developing a particular affinity for healthcare marketing.
I never dreamed I’d be throwing around terms like atrial fibrillation, ejection fraction and trans-esophageal echo with confidence. However, the combination of working with great clients and dealing with some unexpected health challenges in my family has led to a special interest in cardiovascular marketing.
When I’m not working, you can find me watching my son’s baseball team, backpacking and nagging my friends about healthy eating.