Yes, Mr. or Ms. CEO, social media really does impact our business.
If you’re like most cardiovascular marketers (and a few of our clients), you’re increasing efforts in the social media space.
However, when it comes to convincing your CEO that increased spending in this area really makes sense, you may still be facing some challenges. Here’s a great infographic with tons of tips on how and what to measure.
I am curious to hear more about the social media metrics you’re using in your efforts. Also, please share strategies that are working in the dialogue with your CEOs.