Infographics can increase your website traffic and build your cardiovascular marketing brand.
Consumers are inundated with so much information today, it’s nearly impossible to focus and prioritize. In fact, some content experts have likened consuming the amount of data people are exposed to on a daily basis to “drinking from a fire hose.”
As cardiovascular marketers, it’s imperative for our target audiences to consume and understand a certain amount of data. Infographics can be an ideal strategy, especially for complex subject matter related to cardiovascular issues.
As digital media expert Jeff Bullas says, “They take deep data and present it in a visual shorthand. They’re an efficient way to combine the best of text, images and design to tell a story.”
In a recent article, Bullas outlines nine reasons you should consider using infographics in your content marketing strategy:
1. Compelling and attractive
Combining compelling images and graphics with facts and figures makes for more interesting content.
2. Easily scanned and viewed
Infographics tap into the human brain’s visual processing capacity, which is huge.
3. Boasts viral capabilities
Infographics are shared on social networks much more than ordinary text content.
4. Portable (embeddable)
The code used to develop infographics for a WordPress blog or website is an embed code. That creates an automatic link from their site to yours.
5. Aids worldwide coverage
Infographics can provide global coverage that local print media could never do.
6. Boosts brand awareness
Connecting an infographic to your logo and brand message can become a powerful branding tool.
7. Increases traffic
An infographic that is linked and compelling by its nature will drive traffic to your website or blog as people “share” and “click.”
8. Benefits search engine optimization
As people link infographics to your site, Google will index your website higher due to Google’s “Page Rank” algorithm. This increases the importance that search engines place on your site.
9. Shows an expert understanding of a subject
The research required to create an infographic will display your knowledge and position you as an expert in your field.
Have you created infographics in your marketing efforts? Please share.