Is the iPad the Next Big Cardiovascular Marketing Tool?

If you’ve been watching the release of Apple’s new iPad and wondering how it could work in your hospital, you’re not alone.

St. Luke’s Health System in Boise, Idaho, is using a new iPad interactive video application from Unity Medical Inc., an Eagle, Idaho-based provider of digital health tools.

The program will include content for patients undergoing heart and vascular procedures, and for those participating in physical rehabilitation programs.

Patients can view videos and patient testimonials on iPads in the hospital or download content directly from the iTunes store to their iPad at home, for use anywhere they choose.

The Walt Disney Pavilion at Florida Hospital for Children is also using the new iPad application to explain common medical procedures such as CT scans and MRIs to patients.

“This application will support our patient resource specialists in ensuring that children and their parents understand and feel comfortable with important medical procedures and mitigate any potential fears or concerns they may have,” said Marla Silliman, administrator of Florida Hospital for Children.

What a great use of technology.  I’ve been coveting a co-worker’s new iPad since it came out.  What an amazing device.  Its user-friendly design truly makes consuming content of any kind a pleasure.

Our health care clients often strive to position their programs as both high-tech and friendly.  In my opinion, the iPad is both, making it a great delivery vehicle for  cardiovascular education and marketing messages.

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